Beryl Colbert, MPH
Strategist | Founder of Joisu, a Mental Health Technology Startup
I help growing organizations turn high-priority initiatives into executable plans, build the operating systems behind them, and get cross-functional teams moving.
I see connections where most people see isolated categories.
My background sits at the intersection of public health, behavioral health, psychology, culture, technology, and creative experiences. I hold a Master of Public Health and a degree in psychology, and I've spent more than a decade turning ambiguous ideas into strategies that work. I've never been interested in staying inside one discipline. I'm interested in understanding the underlying problem, then pulling whatever tools are necessary to solve it.
One problem identified years ago shaped everything that followed: how to bring emotional well-being and behavioral health support to young people who would never seek out traditional services. Instead of building another clinical program, I wove wellness into arts and community experiences they wanted to join, and reached more than 3,000 of them. It taught me that people engage when support is designed around how they already live, connect, and express themselves.
That idea led me to found Joisu and build the Feel Good Engine, which supports patients between sessions, gives clinicians visibility into how those weeks are going, and gives health systems and community health leaders the population-level insight to act at scale.
It also drives my client work, from co-leading strategy for a startup's national health care event initiative to facilitating founder office hours at Essence Festival of Culture and producing convenings for up to 5,000 people.
When we work together, I start by listening. You get a partner who brings range, rigor, and care to your problem, and a strategy built for your reality.
Beryl
Some of the brands I’ve worked with include:
Strategy & Execution
I’ll diagnose one stalled initiative, clarify priorities and ownership, and deliver a 60-day execution roadmap, KPI scorecard, and operating cadence.
Strategy-to-Execution Sprint
Fractional Strategy & Execution Partner
I’ll focus on a major initiative, meet weekly with your leadership team, manages cross-functional coordination, handle KPI reporting, and provide decision support.
Community listening sessions
the work that inspires me to build better.
My approach to building is rooted in community listening. Too often the outcome is the single focal point leaving out critical thought and research that accurately reflects lived experiences of the people an organization serves. I design engaging and thoughtful experiences that allow entrepreneurs, decision makers and leaders to be immersed in conversations that generate the insights most haven’t thought to ask for.
Key benefits
Greater ROI
Consumer informed growth
Stronger consumer engagement, compounding over time
Foundation for future growth
A monthly letter on wellness technology, culture, and the things that actually move the needle.
I write about what I’m learning — from community dialogues, from client work, from the places where arts, public health, and wellness technology intersect in ways no one expected.